welcome.
Bloomfield started from a desire to do things my own way: to push boundaries, experiment, and never stop learning.
It’s my creative playground, where no one can say no to that crazy idea, the new variety, or the technique I want to trial. I want to make my wines approachable – but also thoughtful and genuine. Something you can sit in the sunshine with your pals and enjoy without thinking, or something you could dig in and get super nerdy about how the flinty terroir is showing up in the glass.”
Who is Lauren?
Basically just a full time wine nerd!
Driven by creativity, curiosity and collaboration, Lauren Hansen has built her winemaking career across Australia, Bordeaux, Austria and New Zealand. Her experience includes time with leading producers Brokenwood, Bannockburn and Balnaves, as well as eight years as Senior Winemaker at Penley Estate, shaping her approach to site-driven, expressive wines.
Lauren was named dux of the Len Evans Tutorial in 2024, is an alum of Wine Australia’s Future Leaders program, and graduated as dux of the University of Adelaide’s Bachelor of Viticulture and Oenology in 2012.
What started as a side hustle - Lauren is now fully focussed on Bloomfield, creating thoughtful, small-batch wines that balance precision with energy and character.
what’s in a name?
Bloomfield is a wonderful name for a wine brand, but it just so happens to be my Mums maiden name. I’ve grown up amongst a family of fierce, brave, incredible women that taught me I could do anything if I put my mind to it. So Bloomfield (the label) is my ode to them… Mum’s famous line “if you want to be a truck driver, be a truck driver - just be a bloody good one” - I think she was secretly happy I chose winemaking.